We present observations of the interstellar interloper 1I/2017 U1 ('Oumuamua) taken during its 2017 October flyby of Earth. The optical colors B – V = 0.70 ± 0.06, V – R = 0.45 ± 0.05, overlap those of the D-type Jovian Trojan asteroids and are incompatible with the ultrared objects that are abundant in the Kuiper Belt. With a mean absolute magnitude <i>H _V</i> = 22.95 and assuming a ...